NBA - THE SCOUT
WEB SERIES
WEB SERIES
Role: Lead Designer & Motion Director
Capabilities: Creative Direction, Branding & Logo Design, and Full-Package Motion Design
Deliverables: Series Logo, Main Intro/Outro, Logo Bugs, Stat Boxes, Transitions, Lower Thirds, and Social Media Thumbnails
The Core Concept: Gamified Analytics & Trading Cards
As the sole creative lead, I designed and developed the entire visual ecosystem from scratch. The core concept was inspired by the nostalgia and collector culture of classic trading cards, modernized with high-tech analytical elements.
To balance the clinical, data-driven nature of a scouting report with the raw excitement of the NBA, I utilized a vibrant, neon-like color palette. This injected a high-energy, electric feel into the layouts.
